Looking for the best OLED TV deals this Black Friday? The 2026 lineup offers a range of options, with the Sony A90K BRAVIA XR standing out as the top overall choice thanks to its excellent picture quality and smart features. Other notable picks include LG’s 65-inch OLED evo G5 Series, delivering superb contrast and brightness, and Samsung’s large 77-inch OLED, perfect for immersive viewing. The main tradeoffs involve balancing price, size, and feature sets—more premium models cost more but offer better image processing, while budget-friendly options may sacrifice some of that refinement. Continue reading for a detailed comparison to help you find the perfect OLED TV for your needs.
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Key Takeaways
- The top-tier models like Sony A90K offer the best overall picture quality but come at a higher price point.
- LG’s OLED evo series excels in brightness and color vibrancy, making it ideal for well-lit rooms.
- Samsung’s large 77-inch OLEDs provide impressive size and features, though they are among the most expensive options.
- Budget-friendly OLEDs often lack some advanced processing features but still deliver excellent contrast and black levels.
- Size and smart platform compatibility are key factors that differentiate models for different viewing environments.
| oled tv deals black friday | Resolution | Processor | Screen Size | HDR |
|---|---|---|---|---|
| Sony 48 Inch A90K BRAVIA XR 4K | 4K HDR | Cognitive Processor XR | — | — |
| LG 65-Inch Class OLED evo AI 4 | 4K | Alpha 11 AI Processor Gen3 | 65 inches | Dolby Vision, HDR10 |
| LG 65-Inch Class OLED evo AI 4 | 4K | α9 AI Processor Gen8 | 65 inches | Dolby Vision, HDR10 |
| LG 65-Inch Class OLED evo G5 S | 4K | Alpha 11 AI Processor Gen 2 | 65 inches | Dolby Vision, HDR10 |
| Samsung 77-Inch Class OLED S84 | 4K | NQ4 AI Gen2 | 77 inches | OLED HDR |
| Samsung 65-Inch Class OLED S90 | 4K | NQ4 AI Gen3 | 65 inches | HDR+ |
| LG 55-Inch OLED evo AI 4K C6 S | 4K | AI Processor Gen3 | — | — |
| Samsung 77-Inch Class S90H Ser | 4K | NQ4 AI GEN3 | 77 inches | HDR+ |
| LG 65-Inch OLED B6 Series 4K S | 4K | a8 AI Processor 4K Gen3 | 65 inches | Dolby Vision, HDR10 |
More Details on Our Top Picks
Sony 48 Inch A90K BRAVIA XR 4K HDR OLED Smart Google TV
The Sony A90K BRAVIA XR 48-inch OLED stands out for its exceptional picture quality, blending deep blacks and vibrant colors through its OLED panel and Cognitive Processor XR. Compared with larger models like the LG C6 series, it offers a more compact size without sacrificing image fidelity, making it ideal for smaller rooms or secondary setups. Its gaming features—HDMI 2.1, low input lag, and 4K/120Hz—make it a strong choice for gamers who want immersive visuals with minimal delay. However, its premium price may be a barrier for budget-conscious buyers, and the limited size options mean it isn’t suitable for those seeking larger screens. This pick makes the most sense for cinephiles and gamers who prioritize top-tier quality in a smaller package.
Pros:- Stunning OLED picture with deep blacks and natural colors
- Excellent gaming features including HDMI 2.1 and low input lag
- Immersive Dolby Atmos and Acoustic Surface Audio+ for rich sound
- Smart Google TV platform with extensive streaming options
Cons:- Premium price may be prohibitive for some buyers
- Limited to 48 inches, so not suitable for large-room setups
Best for: Small living rooms, bedrooms, or gaming setups where premium picture and compact size matter
Not ideal for: Those needing a larger screen or budget-friendly options, as the price can be steep
- Size:48 inches
- Display Technology:OLED
- Resolution:4K HDR
- Processor:Cognitive Processor XR
- HDR Support:HDR, Dolby Vision
- Smart Platform:Google TV
- Gaming Features:HDMI 2.1, 4K/120Hz, VRR, ALLM, low input lag (8.5ms)
- Audio:Acoustic Surface Audio+, Dolby Atmos, built-in subwoofer
- Standby Power:<0.5 watts
Our verdict“This model is perfect for those seeking a premium, compact OLED with gaming and cinematic features in smaller spaces.”
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision
The LG OLED evo C6 65-inch model provides breathtaking contrast and vivid colors thanks to its self-lit pixels and AI-enhanced processing. Compared to the smaller Sony A90K, it’s better suited for spacious living rooms where a larger screen makes a real impact. Its 120Hz native refresh rate and 165Hz VRR ensure smooth motion for fast-paced gaming and sports, surpassing the Sony’s gaming features slightly in refresh rate. The smart webOS platform offers a wide range of streaming services, though the high-end features come at a premium price, and an internet connection is required for full functionality. This TV is ideal for viewers who want a cinematic experience at home with large-scale visuals and advanced gaming capabilities.
Pros:- Stunning picture quality with infinite contrast and vivid colors
- High refresh rate and low response time for smooth gaming
- Supports Dolby Vision and Atmos for immersive entertainment
- Extensive streaming options via webOS
Cons:- High price point may be a barrier for some buyers
- Requires internet access for full smart features
- Some advanced gaming features need compatible hardware
Best for: Homeowners with spacious rooms seeking a large, feature-rich OLED for movies and gaming
Not ideal for: Those with smaller spaces or limited budgets, as its size and price are considerable
- Screen Size:65 inches
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen3
- HDR:Dolby Vision, HDR10
- Sound:Dolby Atmos
- Refresh Rate:120Hz native, 165Hz VRR
- Inputs:4 HDMI 2.1
- Dimensions with Stand:56.7″ x 34.6″ x 9.1″
- Dimensions without Stand:56.7″ x 32.5″ x 1.8″
Our verdict“This TV is best suited for large rooms where immersive visuals and gaming performance are priorities, despite its premium cost.”
LG 65-Inch Class OLED evo AI 4K C5 Series Smart TV with Dolby Atmos and Dolby Vision
The LG OLED evo C5 65-inch offers a perfect blend of excellent picture quality, sleek design, and smart features. Its AI processing and 144Hz refresh rate make it ideal for gaming, outperforming the Sony A90K’s smaller size in size and immersive capability. The nearly invisible bezel and Art Gallery mode stand out for aesthetic appeal, especially for those who want their TV to serve as a visual centerpiece. While its features are impressive, it requires an internet connection and subscriptions to access full streaming content, and its high-end price may deter budget buyers. This model suits those who want a high-performance OLED with a focus on aesthetics and smart integration.
Pros:- Exceptional picture quality with perfect blacks and vibrant colors
- High refresh rate and low response time for gaming
- Elegant, nearly bezel-free design with Art Gallery Mode
- Advanced AI processing for personalized visuals and sound
Cons:- Premium price may be a barrier
- Installation could require professional wall mounting
- Some features depend on source content and subscriptions
Best for: Design-conscious users who want a large, high-performance OLED with artistic display options
Not ideal for: Budget shoppers or those who prefer a smaller, more affordable TV for casual viewing
- Screen Size:65 inches
- Resolution:4K
- Processor:α9 AI Processor Gen8
- HDR:Dolby Vision, HDR10
- Audio:Dolby Atmos
- Gaming Features:0.1ms response, 144Hz, G-Sync, FreeSync
- HDMI Inputs:4 HDMI 2.1
- Design:Nearly invisible bezel, Art Gallery Mode
Our verdict“Ideal for style-conscious buyers seeking a large, feature-rich OLED with artistic display options and gaming performance.”
LG 65-Inch Class OLED evo G5 Series 4K Smart TV with AI Upscaling and Dolby Atmos
The LG OLED evo G5 65-inch introduces Brightness Booster Max, making it one of the brightest OLEDs, suitable for well-lit rooms. Compared with the C6 series, it emphasizes glare reduction and enhanced AI upscaling for a more personalized viewing experience. Its 120Hz refresh rate and 0.1ms response time make it a strong option for gaming, while the sleek One Wall design adds a modern touch. However, its premium price could be a limiting factor, and installation may require professional help. It’s an excellent choice for those who want a high-performance OLED capable of bright-room viewing and AI-driven enhancements.
Pros:- Bright Room-Ready with Brightness Booster Max technology
- Exceptional picture quality with perfect blacks and vibrant colors
- Advanced AI processing for optimized visuals and sound
- Great for gaming with high refresh rate and low response time
Cons:- Premium price point
- Wall mounting installation may need professional setup
- Some features depend on source content and subscriptions
Best for: Homeowners with bright living spaces seeking a luminous OLED with smart features
Not ideal for: Budget buyers or those with small rooms where maximum brightness isn’t necessary
- Screen Size:65 inches
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen 2
- Brightness:Up to 45% brighter with Brightness Booster Max
- HDR:Dolby Vision, HDR10
- Sound:Dolby Atmos
- Gaming Features:120Hz, 0.1ms response, G-Sync, FreeSync
- Smart Platform:webOS 25
Our verdict“Best suited for those wanting a bright, high-quality OLED that performs well even in well-lit environments, with excellent gaming features.”
Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F)
The Samsung S84F 77-inch OLED offers a breathtaking 4K picture with AI-enhanced clarity, deep contrast, and vibrant colors. Its 120Hz refresh rate and multi-dimensional sound create an immersive experience, ideal for large living rooms or media rooms. The wave-inspired design adds a modern, elegant touch, making it as much a piece of art as a screen. Compared to smaller models like the LG C6, the larger size makes it more suitable for dedicated home theaters. However, it requires a Samsung account for full smart features, and its high price reflects its premium status. This TV suits those seeking a large, premium OLED experience with a focus on aesthetics and audio-visual immersion.
Pros:- Vivid 4K OLED with AI-enhanced clarity and contrast
- Ultra-smooth 120Hz motion for sports and gaming
- Stylish wave-inspired design that elevates room decor
- Immersive multi-dimensional sound system
Cons:- Requires a Samsung account for full smart features
- High price limits accessibility for some buyers
- Picture quality can vary based on source content
Best for: Home theater enthusiasts with spacious rooms who want a large, premium OLED TV
Not ideal for: Smaller spaces or budget-conscious buyers, due to its size and cost
- Model Year:2025
- Screen Size:77 inches
- Display Technology:OLED
- Resolution:4K
- Processor:NQ4 AI Gen2
- HDR:OLED HDR
- Refresh Rate:120Hz
- Design:Wave-inspired, sleek bezel
Our verdict“Ideal for large, dedicated entertainment spaces where a premium, large-scale OLED makes a statement and delivers immersive entertainment.”
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor, HDR+, Motion Xcelerator 144Hz, Alexa Built-in
This Samsung S90F stands out for combining vibrant, Pantone-validated colors with powerful AI upscaling and HDR+ contrast, making it ideal for both cinematic viewing and gaming. Its 144Hz refresh rate ensures smooth motion, surpassing many OLEDs with lower rates, but performance for 4K gaming depends heavily on compatible PC hardware and supported content — a potential hurdle for some gamers. Compared with LG’s OLED models, the S90F offers higher brightness levels, which is advantageous in well-lit rooms but may come at a higher price. Upscaling results can vary based on the source, so it’s not a guaranteed upgrade for lower-quality content. This model suits those seeking a bright, versatile OLED with smart voice control and gaming features, but it’s less ideal if budget is a concern or if you prioritize purely cinematic use without gaming.
Pros:- Exceptional picture quality with AI upscaling and HDR+ contrast
- Smooth motion at 144Hz ideal for gaming and sports
- Vibrant colors with Pantone validation and Alexa integration
Cons:- 4K 144Hz gaming performance depends on PC hardware and supported content
- Upscaling results may vary based on source quality
- Premium price point may be prohibitive for some
Best for: Gamers and home theater enthusiasts who want high brightness and vibrant colors with smooth motion for fast-paced content.
Not ideal for: Budget-conscious buyers or viewers in dark rooms who don’t need the highest brightness or gaming features.
- Screen Size:65 inches
- Resolution:4K
- Processor:NQ4 AI Gen3
- HDR:HDR+
- Refresh Rate:144Hz
- Smart Features:Alexa Built-in
Our verdict“This TV is best for those who want a bright, feature-rich OLED suited for gaming and vibrant visuals, despite its higher cost.”
LG 55-Inch OLED evo AI 4K C6 Series Smart TV (2026) with AI Processor Gen3, Dolby Vision, Dolby Atmos, HDR10, 165Hz, Bundle with Protection and Cables
The LG OLED evo C6 Series excels with self-lit pixels delivering stunning 4K imagery, supported by an AI Processor Gen3 that enhances picture and sound. Its 165Hz refresh rate and advanced gaming features like G-Sync and FreeSync make it a clear choice for gamers, contrasting with the Samsung S90F’s focus on brightness—this model offers deeper blacks and more vivid contrast at a slightly lower brightness level. The inclusion of a bundle with protection and quality HDMI cables adds value, but the higher price might be a barrier for some buyers. Its 55-inch size makes it perfect for smaller rooms or desktops, though its premium features require content that supports Dolby Vision and high refresh rates to fully shine. It’s less suited for those seeking a larger screen or less demanding use cases.
Pros:- Stunning 4K OLED picture with perfect blacks and vibrant colors
- Fast response time and high 165Hz refresh rate for gaming
- Supports Dolby Vision and Atmos for immersive entertainment
- Includes bundle with protection and high-quality HDMI cables
Cons:- High price compared to non-premium models
- Requires compatible content to utilize advanced features
- Potential for burn-in if static images are displayed for prolonged periods
Best for: Gamers and viewers who want superb contrast and vivid colors in a more compact size with high refresh rates and gaming tech.
Not ideal for: Consumers seeking larger screens or those on a tight budget who may find the price steep for a 55-inch model.
- Display Technology:OLED
- Resolution:4K
- Refresh Rate:165Hz
- HDR Formats Supported:HDR10, Dolby Vision, Hybrid Log Gamma
- Processor:AI Processor Gen3
- Size:55 inches
Our verdict“This model is best suited for gamers and cinephiles wanting vivid visuals and fast responsiveness in a smaller, premium package.”
Samsung 77-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
The Samsung S90H’s 77-inch size makes it a commanding presence in any room, with excellent brightness, deep contrast, and glare-free technology. Its AI-powered upscaling and AI Motion Enhancer Pro deliver sharp images and smooth motion, especially for large-format gaming and cinematic content, surpassing smaller OLEDs like LG’s C4 series in sheer scale. However, performance may vary depending on content quality and hardware setup, with 165Hz gaming limited to PC-connected sources supporting such specs. The premium price is justified for those wanting a big, bright OLED with advanced features, but it may be overkill for casual viewers or smaller spaces. This TV is ideal for dedicated home theaters or large living rooms seeking a premium large-format OLED experience.
Pros:- Exceptional brightness and glare-free technology for bright rooms
- Deep contrast and vibrant colors with AI upscaling
- High 165Hz refresh rate with G-SYNC and FreeSync support
- Large 77-inch screen perfect for cinematic experiences
Cons:- Performance depends heavily on content and hardware setup
- Premium price may be prohibitive for some
- Limited 165Hz gaming to PC-supported titles
Best for: Large room owners seeking a bright, immersive OLED with advanced gaming features and a massive screen.
Not ideal for: Small room users or those on a tighter budget who don’t need such a large display or high-end gaming tech.
- Screen Size:77 inches
- Display Technology:OLED
- Resolution:4K
- HDR:HDR+
- Processor:NQ4 AI GEN3
- Refresh Rate:165Hz (PC-supported)
Our verdict“This model is best for those seeking a large, bright OLED with gaming tech for a premium home cinema setup.”
LG 65-Inch OLED B6 Series 4K Smart TV with Dolby Atmos & Vision
The LG OLED B6 Series offers excellent picture quality with perfect blacks and vibrant colors, powered by the a8 AI Processor 4K Gen3, matching the visual prowess of higher-end LG models like the C6 and C4. Its 120Hz refresh rate and support for Dolby Vision and Atmos make it suitable for gaming and cinematic viewing, but it may not match the brightness levels of Samsung’s premium OLEDs, making it less ideal for very bright rooms. The inclusion of webOS and multiple HDMI 2.1 inputs enhances its smart and gaming appeal, but potential burn-in remains a concern with prolonged static images. This TV makes sense for buyers looking for a high-quality OLED at a slightly lower price point, yet it’s not the best choice for those seeking maximum brightness or the largest screen size.
Pros:- Excellent picture quality with perfect black levels
- Supports Dolby Vision and Atmos for immersive content
- Advanced gaming features including VRR and HDMI 2.1 ports
- Affordable premium OLED option
Cons:- Lower brightness compared to Samsung’s high-end OLEDs
- Potential for burn-in with static images over time
- Complex setup with many features and settings
Best for: Home users wanting a balance of high-quality visuals and gaming features without paying top dollar for larger or brighter models.
Not ideal for: Bright room occupants or those concerned about burn-in who prefer larger screens or maximum brightness levels.
- Screen Size:65 inches
- Resolution:4K
- HDR:Dolby Vision, HDR10
- Processor:a8 AI Processor 4K Gen3
- Refresh Rate:120Hz
- Smart Platform:webOS
Our verdict“This model offers a balanced premium OLED experience suitable for most home entertainment setups, especially for those mindful of budget.”
How We Picked
To evaluate these OLED TVs, I focused on performance, usability, build quality, and value. Picture quality was prioritized, including contrast, color accuracy, and HDR capabilities, since these are the core strengths of OLED technology. Usability factors such as smart platform features, remote design, and connectivity options were also considered, as they impact everyday use. Price and overall value played a role in balancing premium features against affordability. The ranking reflects a combination of these factors, favoring models that deliver top-tier picture quality while also considering the user experience and cost-effectiveness.| oled tv deals black friday | HDR |
|---|---|
| Sony 48 Inch A90K BRAVIA XR 4K | — |
| LG 65-Inch Class OLED evo AI 4 | Dolby Vision, HDR10 |
| LG 65-Inch Class OLED evo AI 4 | Dolby Vision, HDR10 |
| LG 65-Inch Class OLED evo G5 S | Dolby Vision, HDR10 |
| Samsung 77-Inch Class OLED S84 | OLED HDR |
| Samsung 65-Inch Class OLED S90 | HDR+ |
| LG 55-Inch OLED evo AI 4K C6 S | — |
| Samsung 77-Inch Class S90H Ser | HDR+ |
| LG 65-Inch OLED B6 Series 4K S | Dolby Vision, HDR10 |
Factors to Consider When Choosing Oled Tv Deals Black Friday
Choosing the right OLED TV during Black Friday involves more than just looking at features. It’s important to consider your room lighting, size needs, smart platform preferences, and budget. Making an informed decision means balancing these factors to find a model that meets your entertainment priorities without overspending on features you won’t use.Picture Quality and Brightness
While OLED screens naturally excel in contrast and black levels, brightness levels vary across models. If you watch TV in a bright room, look for models with higher peak brightness, like LG’s OLED evo series, which can help prevent washout. Conversely, for darker viewing environments, all OLEDs will deliver impressive contrast and deep blacks. Consider whether your primary concern is cinematic picture quality or a brighter image for daytime viewing.
Size and Room Compatibility
Choosing the right size depends on your space and viewing distance. Larger screens, such as the 77-inch Samsung models, provide immersive experiences but require a spacious room to avoid overwhelming the viewing area. Smaller models like 55 or 48 inches are better suited to smaller rooms or secondary spaces. Keep in mind that larger models typically come with a higher price tag and may require a more robust stand or mounting setup.
Smart Platform and Features
Most premium OLEDs run on either Google TV, WebOS, or Tizen, each offering different app ecosystems and user interfaces. Consider which platform you prefer, especially if you rely heavily on specific streaming apps or voice assistants. Additionally, features like HDMI 2.1, variable refresh rate, and Dolby Vision support can greatly enhance gaming and cinematic experiences, so prioritize these if relevant to your usage.
Price and Value
Black Friday deals can offer substantial savings, but it’s important to weigh the value of premium features against the price. High-end models like Sony A90K or Samsung’s large OLEDs deliver top-tier performance but come with a hefty price tag. If your budget is tighter, mid-range options like LG’s C4 or C6 series still provide excellent picture quality with fewer bells and whistles, making them a sensible choice for most users.
Additional Considerations
Think about future-proofing with features like HDMI 2.1 for gaming, or whether a model’s design complements your decor. Also, check warranty and customer support options, especially when investing in larger or more expensive TVs. Remember that not all deals are equal—compare prices across retailers and watch for bundle offers that include soundbars or wall mounts for added value.
Frequently Asked Questions
Is it worth paying more for a higher-end OLED TV during Black Friday?
Paying more for a premium OLED TV often means better picture processing, higher brightness, and more advanced features like HDMI 2.1 support or better smart platforms. If you prioritize cinematic quality or gaming capabilities, investing in a higher-end model can be worthwhile. However, if your viewing habits are more casual or your room isn’t very bright, a mid-range OLED can still deliver excellent performance at a more accessible price.
How do I choose the right size OLED TV for my room?
The size should be based on your viewing distance and room layout. For example, a 55-inch TV works well in smaller living rooms or bedrooms where viewers sit about 6-8 feet away. Larger models, such as 65 or 77 inches, create a more immersive experience but require a larger space and appropriate mounting. Measure your space carefully and consider your seating arrangement before making a decision.
Are OLED TVs on Black Friday deals worth buying if I want to game on my console?
Yes, many OLED TVs on Black Friday feature HDMI 2.1, high refresh rates, and low input lag, making them suitable for gaming. Look for models with VRR (variable refresh rate) and ALLM (auto low latency mode) support to ensure smooth gameplay. Be aware that some budget models may lack these features, so check the specifications carefully to match your gaming needs.
Will OLED TV prices stay low after Black Friday?
While Black Friday offers often provide significant discounts, OLED TVs tend to be priced higher than LCD options year-round due to their superior picture quality. Post-sale prices may not drop much further, especially for the latest models. If you miss Black Friday deals, consider waiting for end-of-year sales or checking for refurbished units, but generally, Black Friday remains the best time for savings on OLEDs.
Should I prioritize picture quality or smart features when choosing an OLED TV?
Picture quality is the primary reason to choose an OLED, as these screens excel in contrast and black levels. However, smart features like the platform, voice control, and app support significantly impact daily usability. If you rely heavily on streaming apps or voice assistants, prioritize a model with a user-friendly smart platform. Balancing both aspects will ensure a satisfying viewing experience tailored to your preferences.
Conclusion
For those seeking the best overall performance, the Sony A90K BRAVIA XR remains the top pick thanks to its picture quality and smart features. Budget-conscious buyers will find excellent value in LG’s C4 and C6 series, which balance quality with affordability. If size and immersive viewing matter most, Samsung’s larger OLEDs deliver impressive visuals, though at a higher price. Beginners or casual viewers should focus on mid-range models with reliable performance, while gamers need models with HDMI 2.1 support and low latency. Ultimately, your choice should align with your room size, usage habits, and budget to get the most out of Black Friday deals.
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