TL;DR
Honeyjar is developing AI software to help companies and other organizations plan and carry out communications work, including drafting announcements, finding reporters and tracking coverage. The startup says people remain responsible for sending or publishing content; pricing, general availability and independent evidence of results were not provided in the report.
Honeyjar, a startup founded by communications executives Michelle Masek and Nadia Jamshidi, is developing AI tools to help organizations plan and carry out public relations work, from drafting announcements to identifying journalists and tracking coverage. The company’s pitch is that AI can extend communications expertise beyond large firms and dedicated teams, while leaving people in control of what gets sent or published.
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The product is designed to support tasks including writing announcements, building media lists, scanning news and social media, tracking coverage and finding speaking opportunities. Masek said the idea grew from her experience advising 110 portfolio companies while serving as senior vice president of marketing and communications at venture firm Obvious Ventures. Founders often needed guidance not only on how to communicate, but on why and when to do it.
Honeyjar’s founders bring decades of experience in agency and in-house communications, according to the report. Jamshidi said the startup’s aim extends beyond isolated AI features or simply securing press coverage. It wants to bring together signals, organizational context, strategy, judgment, timing and execution in a broader communications workflow. The company is also developing the Comms Lab, an initiative intended to train its product using the judgment of other PR professionals.
Masek said Honeyjar’s waitlist drew 10,000 signups in its first 24 hours. The report names Nextdoor, Coco Robotics, investor Bloomberg Beta, and agencies Mission North and Full Picture as beta testers. Those details indicate early interest, but do not establish how widely the tool is being used or how well it performs. The report does not give pricing, a public release date, or independent measures of outcomes.
A Wider Audience for Communications Support
Honeyjar is addressing a communications workload that often falls to people without formal PR roles. Masek described marketers, investors, authors, creators, school superintendents and sports team leaders as among the many people expected to handle communications alongside other responsibilities. If the product works as intended, it could help smaller organizations and individuals access planning and research support that might otherwise require an agency or an in-house specialist.
The same tools could also add to the volume of messages reaching journalists, who already receive large numbers of pitches, including AI-written ones. Honeyjar’s emphasis on human review is therefore relevant to both customers and recipients: automation may make it easier to prepare outreach, but it does not by itself establish that a pitch is timely, useful or appropriate. The company’s stated focus on judgment will matter in practice, not just in its product description.
For PR agencies and internal communications teams, Honeyjar presents itself as assistance rather than a replacement. Masek said the software could help practitioners serve additional clients without a corresponding increase in scaling costs. That is a company claim; the report provides no productivity data or comparison with existing workflows to show how much time or cost the tools might save.
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From Portfolio Advice to Software
Masek’s experience at Obvious Ventures provided a direct source of the problem Honeyjar aims to address. Advising communications across a portfolio of 110 companies raised a practical question: whether senior-level expertise could be made available through software to people doing the work themselves. The report also describes a familiar need among early-stage founders seeking help with media attention, but Honeyjar’s stated market is broader than startups.
The company’s approach is not limited to generating copy. Its proposed workflow includes monitoring external signals, identifying opportunities, preparing outreach and tracking responses or coverage. The distinction matters because communications decisions depend on organizational goals and timing, not just on producing a polished message. Honeyjar says it is attempting to encode that kind of judgment, but the report does not independently assess the product’s capabilities.
Honeyjar is scheduled to attend TechCrunch Disrupt during the week of the report as a member of Startup Battlefield 200. Its early beta roster spans companies, an investor and communications agencies. The report does not say whether those testers have endorsed the product or provide results from their use.
“We never want a world where the human is removed from the loop.”
— Michelle Masek, Honeyjar co-founder and CEO
Product Results and Launch Details
Independent performance evidence is not included in the report. It remains unclear how accurately Honeyjar identifies relevant journalists and opportunities, how its recommendations compare with experienced PR professionals, or whether beta users have seen measurable improvements in coverage or efficiency. The waitlist figure is a company-reported signup count, not a measure of active users, paying customers or results.
The report also does not specify pricing, public availability, supported integrations, data-handling practices or the range of organizations able to use the product. While Masek said people must approve content before it is sent or published, the source does not detail the product’s review controls or whether all actions require human approval. Those details may affect both how customers use the tool and how it changes the volume of outreach received by journalists.
Beta Testing and Public Availability
Honeyjar is attending TechCrunch Disrupt as part of Startup Battlefield 200, while its named beta testers provide an early setting for the product’s development. The company’s stated next step includes using the Comms Lab to incorporate the judgment of additional communications professionals. The report does not provide a timetable for a wider launch.
Readers should watch for details on release timing, pricing and product safeguards, as well as evidence from customers about whether the software improves communications work without simply increasing low-value pitches. Until those details are available, Honeyjar’s claims about broader access and efficiency remain the company’s ambitions rather than independently established outcomes.
Key Questions
What is Honeyjar?
Honeyjar is an AI communications startup founded by Michelle Masek and Nadia Jamshidi. It is developing tools to support media outreach and other communications tasks.
What tasks can Honeyjar’s tools support?
The reported capabilities include drafting announcements, finding reporters, building media lists, scanning news and social media, tracking coverage and surfacing speaking opportunities.
Does Honeyjar automatically send pitches?
Masek said customers must choose whether to send a drafted email or publish a social post. The report describes a human decision before sending or publishing, but does not detail every product control.
Who is testing Honeyjar?
The report names Nextdoor, Coco Robotics, Bloomberg Beta, Mission North and Full Picture as beta testers. It does not provide results from their use.
When will Honeyjar be available, and what will it cost?
The report does not give a public launch date or pricing. Honeyjar is described as being in beta, with the company attending TechCrunch Disrupt as part of Startup Battlefield 200 that week.
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